A Fresh Approach to WholeBrain Thinking™
Zenovate is best described as an "Idea Factory" or "Think Tank" that creates tangible solutions for tough business problems, new IP and training tools for team innovation in your business. Our visual approach to whole-brain problem-solving has proven effective across all ages from schoolchildren to senior execs to technical engineering. We have broad expertise in consumer research, product development, business management, creative problem solving, emerging technologies, packaging, prototyping, logos, graphic design, brand development and visual communications.
We are Innovation and Creativity Experts providing consulting, training, tools and services to enhance ALL your Business Solutions. We harness your knowledge, skills & experience to help solve impossible problems. While others talk about innovation, we actually teach you how it's done. We're not experts at every business, but we are experts at the core fundamentals of inventive problem solving that can unearth key insights and solutions to your biggest problems.
The Science of Zenovation
After years of training corporate innovation at P&G, we evolved a powerful set of visual-based training tools that are more intuitive and user-friendly across age groups, skill levels and even cultural boundaries. These proprietary methods help teams create tangible solutions to even the toughest of business problems. Our elegantly simple models include Wow2Now Visioneering™, High5Inventing™, MetaForce™, SIP™ (Systematic Innovation Process), VizTriz™ and our VisualEyes Method for Team-Building at the Speed of Light™.
Our line of VizTriz Modular Innovation Tools™ are an evolutionary shift in whole-brain problem-solving. A visual adaptation of classic Russian TRIZ (Theory of Inventive Problem Solving), they transform the core concepts of TRIZ into more user-friendly bites. By combining the divergence of creative visualization with the convergence of systemic logic, we help drive breakthrough thinking and creativity within a structured team framework that delivers tangible results and action steps; helping you to acheive your ideal final result. Simple enough for school children... powerful enough for a TRIZ Master.
The Art of Zenovation
A core element of our methods is the use of graphic design and visual communication as critical connectors between the linear logic of the left brain and the creative divergence of the right brain. Through vizualization tools such as mapping and cartooning, we can explore and capture key emotional drivers at each "moment of truth" in the consumer decision cycle. The metaphoric nature of imagery creates an effective bridge to connect your internal artist and scientist, allowing them to collaborate more effectively.
As a technologist and innovation trainer retired from Procter & Gamble, I train Visioneering and Inventive Problem-Solving in team environments. My own ability to tap my artistic side for key consumer insights shaped my models for how to build Zenovation teams that balance the Art, Science and Language of innovation by valuing and embracing the diversity of skills within each team.
Our current focus at Zenovate is upstream product development, innovation training and new team tools, but we also do upstream technology research for clients like Kraft, Coors, Herman Miller and the Bill and Melinda Gates Foundation.
