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July 20, 2021 Amelia Wilcox

8 Changes That Will Make a Big Difference for Company Culture in 2021

Company culture – invisible and mysterious, yet crucial to your company’s success. Did you know that employees that don’t like their company’s culture are 24% more likely to quit? Here you can learn how to change company culture to retain and attract top talent, help people live better lives, and improve the bottom line.

But you don’t have to tackle these steps all at once! Try these 8 suggestions first and see how your company transforms.

How to Change Company Culture in 8 Steps

When it comes to how to change company culture, we recommend six small steps:

  1. Check-in with your team
  2. Determine your direction
  3. Encourage employees to grow beyond your company
  4. Break down the department silos
  5. Reward and recognize employees
  6. Allow flexibility
  7. Give your people the support they need
  8. Start a dialogue about mental health

1. Check-in with your team

Step one: figure out where your culture stands right now.

Can you describe your company culture? What are your company values? How often do you see those values in action? Do those values fit your organization’s goals well?

If it’s time to rework your company values, get the whole team involved. At Zenovate, a group of employees has formed a Culture Club where we have a dialogue about improving our culture. We talk about what is working and what isn’t, then create an actionable plan to address those things.

The more involved you can get your employees, the better! Give them buy-in. It is fun, opens the door to coworker bonding, and can help increase employee engagement.

You can also send out a survey to employees to gather feedback on the current company culture. Here are some company culture survey questions to help you get started. Make sure to ask them questions about their mental health and workload as well. Take note of what aspects of your company culture are strong right now.

2. Determine your direction

Now that you’ve done some data gathering, determine if you need to pivot. This includes solidifying your company goals. Keep in mind:

  • Employee feedback on company culture
  • Major changes the company has experienced in the past year
  • Your budget
  • Customer feedback
  • Whether your team will continue working in-person/remotely

Take note of the challenges employees are currently facing at work. Some common ones our clients have encountered are:

  • Burnout and overworking
  • Work-life balance
  • Interpersonal challenges
  • Lack of support and recognition

Related: How to Keep Company Culture Strong When all Employees are Remote

Remember that your employees are real live people with families and hobbies, and aspirations. It is essential to feel supported and appreciated.

People who have enough time for friends, family, and hobbies perform better at work. If that means shortening your workdays or giving more paid days off, it just might be worth it.

Related: How to Measure & Improve Employee Morale

three women sitting at table smiling - 4 Changes That Will Make a Big Difference for Company Culture

3. Encourage employees to grow beyond your company

Supporting an employee’s professional development is a no-brainer. Some companies fear professional development is an expense that leads to employee abandonment once they gain more skills. In reality, training is one of the best ways to change company culture.

In reality, that can only happen in a company that doesn’t want to grow. Employees want more training and mentorship. Employees recognize the value in training; 59% say that training improves their job performance, and 51% say it helped them improve their self-confidence.

If there are no growth opportunities in the company and no room for advanced skillsets, then they will leave once they gain more expertise.

You can’t grow your company while your employees don’t grow themselves professionally.

Companies are starting to hold designated certification or learning days each quarter. You can also train managers to mentor their direct reports. Mentorship is powerful – it can help employees grow and even increase their engagement at work.

4. Break down the department silos

Too often, the different departments in a corporate office tend to stick to themselves. This creates an office of silos where workers don’t see eye-to-eye.

How often have you seen something like this happen? A project missed a deadline because:

  • the design team was late
  • the editorial didn’t get them the content soon enough
  • marketing couldn’t decide on the right target
  • the project manager was getting mixed messages from the client
  • the client’s teams had their department problems to deal with

Everything falls apart. And each department points fingers at the other.

Find ways for members of each section to group regularly and discuss how their teams work. When everyone understands how the other teams work and what makes their jobs easier, projects can run much more smoothly.

Related: 5 Major Signs of Burnout, Prevention and Treatment

5. Reward and recognize employees

65% of employees don’t feel recognized at work. Employees that feel appreciated at work have higher morale, job satisfaction, and motivation.

Here are some ways you can recognize employees:

  • Give shout outs on company Slack channels
  • During a team meeting, take 5 minutes for everyone to recognize one awesome thing a coworker did this week
  • Provide onsite massage services to employees or give them access to free counseling
  • Send a direct message or email to a direct report to let them know how great of a job they are doing

Encourage employees to support each other as well! A short, positive text or email can go a long way.

6. Allow flexibility

As Gen Z enters the workforce and Millenials are busy parenting, the demand for workplace flexibility is skyrocketing.

76% of employees say they’d be more than happy to stick with their current employer – if they could work flexible hours.

Working remotely can help your business cut down on costs and expands your hiring pool, in addition to helping your company appeal to top talent.

Allowing employees to work in the environment that works best for them does wonder for productivity. It also helps create a culture that is trusting and values work-life balance.

7. Give your people the support they need

1 in 4 employees will struggle with a diagnosable mental health issue this year. Even more will struggle with workplace stress, burnout, and physical illnesses.

Businesses have an incredible opportunity to help employees with these challenges. Whether it’s paying for an onsite chair massage program, virtual yoga, or employee counseling, there’s a lot a company can do.

Since most office workers spend a lot of their hours sitting at computers or chained to desks, simply encouraging physical movement can make a big difference.

Check out these stress management ideas for ways to help out your team. Have managers talk to their direct reports about stress management tools and methods you can better support one another (more on that later!)

Keeping your workers moving and stress-free is the best way to ensure their long and happy careers at your company.

Related: Your Guide to the EAP Implementation and Search Process 

8. Start a dialogue about mental health

Now that you’ve opened the door to better wellness at work start having a conversation about mental health!

Mental health is one of the biggest challenges facing workplaces today. 83% of employees suffer from workplace stress consistently.

Mental health issues are at the core of many company culture issues, like overworking, stress, anxiety, company politics, and more. Talking about mental health is the first step to addressing it.

Learn about mental health as a company leader by reading the Manager Training Handbook.

Train managers on talking about mental health with direct reports. You can start by:

  • Asking employees how they are truly doing
  • Talking about your own mental health experiences and what has helped you
  • Learning more about mental health at work and how it impacts company culture
  • Getting an EAP that provides employees with resources they need to take care of themselves

So there you have it: how to change company culture in a few simple steps. By taking these steps, your business can work towards a healthier company culture for all.

Amelia Wilcox

Amelia Wilcox is the Founder and CEO of Zenovate formerly Incorporate Massage a leader in corporate massage since 2010. Her high-growth B2B company who’s platform provides employee stress management tools that arm businesses with actionable data and positive employee experiences to improve wellbeing, boost morale, and increase engagement.

Amelia has exponentially grown her company from a solo living-room service business to an international technology brand.

Awards
Recently listed as a Forty Under 40, Fast 50, Inc 5000 Twice awarded National Woman-Owned Small Business of the Year

Licenses, Certifications & Memberships
Licensed Massage Therapist since 2002
Member of American Massage Therapy Association
Served on Utah Worksite Wellness Council from 2012-2015

Education
Attended Utah College of Massage Therapy
Educated in Nutrition and Exercise Physiology at the University of Utah

Publications
Massage Magazine (AMTA's publication)  

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