SALT LAKE CITY, March 29, 2021 – This week, Amelia Wilcox, CEO and Founder of Zenovate, appeared on KSL TV, a Salt Lake City news network, to discuss Zenovate’s massive and successful pivot from in-person massage to virtual mental health services.
During the interview, Amelia discussed the opportunity she saw in the mental health services sphere, and how Zenovate is helping people improve their mental health and wellbeing.
The onset of COVID hit the massage business hard, leading to a 98% revenue reduction for Zenovate (formerly Incorporate Massage).
Amelia and the Zenovate team realized that while the vaccine will help people protect their physical health, it will continue to be an uphill battle to address mental health issues caused by isolation, stress, fear, and other factors.
“I also knew we’d already spent a decade building a system where we could manage licensing by state, and all the tools that we used for the massage business could easily be applied in this new model providing mental health care,” stated Amelia. “And so that’s what we did. We pivoted, and now we offer teletherapy services to employees and their employers pay for it.”
“I think what COVID has done is opened up people’s eyes to having mental health issues is normal. I think we’re starting to see the beginning of the destigmatization around mental health. So I feel like we have a very secure future in that space. But if the world goes back to the way it was pre-COVID, we’ve got the onsight service side of the business as well and we can start building that out.”
Zenovate continues to grow its virtual platform by onboarding international practitioners and creating gamification features to help employees stay on track with their mental health.
Zenovate’s high-growth mental health platform provides the easiest way to understand and manage employee mental wellbeing. The app provides HIPAA-compliant real-time employee data to companies and an on-demand mental health solution for employees. Zenovate’s employee wellness app has some of the highest utilization rates among EAPs – at 65%. From teletherapy with licensed counselors globally to comprehensive proactive care including meditation and coaching, Zenovate is a single platform to support the wellbeing of the whole employee – anytime, anywhere.