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May 7, 2020 Amelia Wilcox

Incorporate Massage Announces Rebrand to Zenovate

(SALT LAKE CITY, May 7, 2020) Incorporate Massage, the leader in corporate massage, announced today the completion of a full rebrand to Zenovate. This comprehensive rebrand accompanies the company’s release of a new platform providing stress management solutions to meet today’s workplace needs.

The new brand reflects Zenovate’s intentional shift from services into technology. Zenovate’s platform provides actionable data insights to organizations, empowering companies to improve employee well-being, morale, and engagement. The new brand represents their future-focused, technology-centric business approach, while keeping the company’s origin in wellness and stress management apparent.

“We always planned to expand our offerings, but with today’s emerging business needs due to COVID-19 we chose to accelerate our timeline so we could continue to serve our clients during these challenging times,” said Amelia Wilcox, CEO of Zenovate. “Our mission hasn’t changed at all; we’re still the easiest way to bring stress management into the workplace.

While Zenovate will focus its efforts on virtual stress-relief for now, it will continue to provide onsite services once it is safe to do so. Until then, the company is excited to offer virtual interactive, one-on-one and group stress management sessions to companies across the globe. With over 1,200 practitioners on the platform, Zenovate’s powerful stress-relieving tools are available to every employee—whether in-office or online.

“We’ve spent a lot of time talking to clients and it’s apparent that employers are focused on their employees’ well-being more now than ever before,” said Paul Shin, CRO at Zenovate. “These resources offer employers a way to better care for their teams, and we’re proud to provide companies that ability.”

Visit to learn more about the company’s virtual stress management solution.

View the official announcement on PR Newswire.

About Zenovate
Zenovate provides the easiest way to understand and reduce employee stress. The company’s platform gives actionable insights to thousands of organizations globally, empowering companies to improve wellbeing, morale, and engagement. With over 1,200 practitioners on the platform, Zenovate’s powerful stress-relieving tools are available to every employee – anytime, anywhere.

Media Contact:
Paul Shin
800.556.2950 x801

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Amelia Wilcox

Amelia Wilcox is the Founder and CEO of Zenovate formerly Incorporate Massage a leader in corporate massage since 2010. Her high-growth B2B company who’s platform provides employee stress management tools that arm businesses with actionable data and positive employee experiences to improve wellbeing, boost morale, and increase engagement.

Amelia has exponentially grown her company from a solo living-room service business to an international technology brand.

Recently listed as a Forty Under 40, Fast 50, Inc 5000 Twice awarded National Woman-Owned Small Business of the Year

Licenses, Certifications & Memberships
Licensed Massage Therapist since 2002
Member of American Massage Therapy Association
Served on Utah Worksite Wellness Council from 2012-2015

Attended Utah College of Massage Therapy
Educated in Nutrition and Exercise Physiology at the University of Utah

Massage Magazine (AMTA's publication)  

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